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DM101_1D – Digital Marketing 101 (1 Day)

Description

DM101_1D – Digital Marketing 101 (1 Day)

Overview

Digital marketing is not merely a starting point; it is an ongoing journey. As businesses and organizations strive to thrive in today’s dynamic online landscape, digital marketing has become indispensable for sustainable success. 

This comprehensive program introduces participants to essential digital marketing frameworks, modern consumer behaviour, and practical strategies that require minimal financial investment while maximizing brand reach. By skillfully leveraging the right digital platforms and techniques, participants will learn how to enhance brand presence, engage target audiences, and drive sustainable business growth. 

  • 94% positive reviews (102)
  • 1829 students

This program can be tailored to your specific business needs.

A little bit of personalization goes a long way. Ask us for a no-obligation Training Needs Analysis (TNA) so we can tailor this, or any other CSG program to meet your learning outcomes.

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Objectives

By the end of this course, participants will be able to: 

  • Understand what digital marketing is and how it works 
  • Identify and differentiate key digital marketing channels 
  • Apply digital marketing platforms professionally for business use 
  • Develop basic strategies to engage and reach target audiences online 

1 Day

  • Business Owners
  • Entrepreneurs
  • Marketing & Sales Personnel
  • Small Business Operators
  • Individuals seeking foundational digital marketing knowledge

Modules:

Module 1: Digital Marketing Framework – Understanding Digital Marketing and How It Relates to Your Business
  • What is Digital Marketing? 
  • Exploring the various channels of Digital Marketing 
  • Understanding the advantages and differences of popular digital platforms 
  • Group Activity & Presentation 
  • The Facebook ecosystem and its role in social media marketing 
  • Facebook social channels: Understanding different channel types 
  • Organic vs Paid postings 
  • Running Facebook Ads: Understanding how the ad system works 
  • Group Activity & Presentation 
  • What is Instagram and how it supports marketing efforts 
  • Types of Instagram accounts: Choosing the right account for business 
  • Key features available on Instagram business accounts 
  • Creating effective media content to capture attention 
  • Group Activity & Presentation 
  • Understanding TikTok and the app anatomy 
  • Types of TikTok content 
  • Creating engaging TikTok videos 
  • Posting and optimizing TikTok content 
  • Group Activity & Presentation 

Program Methodology

  • Hands-on Activities: Practical exercises to reinforce theoretical concepts.
  • Group Discussions: Opportunities for peer-to-peer learning and exchange of ideas.
  • Role Plays: Simulations of realistic situations to build practical skills.
  • Feedback Sessions: Reviews and reflections to encourage improvement.
  • Problem-solving Exercises: Develop critical thinking and decision-making skills.
  • Experiential Learning: Learning by doing, promoting active involvement.
  • Interactive Lectures: Engaging presentations by experts in the field.
  • Case Studies: Real-world scenarios for learners to apply their knowledge.
  • Quizzes & Tests: Regular assessments to track learning progress.

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